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Every page and article on Soren Arnsbo in one place, organized by topic.
Pages
- About Soren Arnsbo : Soren Arnsbo is the founder and Executive Chairman of Arnsbo Group, a portfolio of 9 brands and over 20 companies in tech, marketing, and media.
- Companies : Soren Arnsbo's portfolio includes 20-plus companies spanning marketing automation, real estate tech, voice-over, accessibility, and email platforms.
- Now: What Soren Arnsbo Is Working On : Arnsbo Group founder Soren Arnsbo on his current focus: building, acquiring, and investing in companies for the long term, and protecting founder momentum.
Best Posts
A few articles that introduce who Soren is and how he thinks about building companies. A good place to start if you are new here.
- Founder Momentum: Difference Between Being Busy and Being Valuable as a Founder : Soren Arnsbo defines Founder Momentum as the irreplaceable force behind a company's direction and drive, and explains why operational tasks erode it.
- Nominated for Investor of the Year 2025 : Soren Arnsbo was nominated for Investor of the Year 2025 by INCUBA A/S, recognizing his long-term approach to building profitable companies.
- 25 Years at Arnsbo Group : Soren Arnsbo reflects on 25 years since founding Arnsbo Media in 1997, now grown into a group of over 20 companies he describes as a family.
Company News
Company milestones and announcements. When something big happens at Arnsbo Group or in my investing career, I write about it here. "Nominated for Investor of the Year 2025" was big news. Getting nominated for "Investor of the Year 2025" was one of those moments that catches you off guard, even after 25 years in business.
- Nominated for Investor of the Year 2025 : Soren Arnsbo was nominated for Investor of the Year 2025 by INCUBA A/S, recognizing his long-term approach to building profitable companies.
- 25 Years at Arnsbo Group : Soren Arnsbo reflects on 25 years since founding Arnsbo Media in 1997, now grown into a group of over 20 companies he describes as a family.
Entrepreneurship
Lessons from building and running companies for over two decades. Productivity, the Lindy Effect, founder momentum, and what I've learned about staying useful as a company grows around you. "My Best Productivity Hack" has nothing to do with fancy apps, advanced systems, or color-coded to-do lists. The best hack I've found is simpler than all of that.
- My Best Productivity Hack : Soren Arnsbo's best productivity hack is waking at 5 a.m. to use the quiet hours before the family rises, clearing tasks and tackling the hardest first.
- The Lindy Effect: Do Long‑Lived Companies Still Win in the Age of AI? : The Lindy Effect holds that things surviving over time become more likely to continue. Soren Arnsbo explores what this means for business longevity.
- Founder Momentum: Difference Between Being Busy and Being Valuable as a Founder : Soren Arnsbo defines Founder Momentum as the irreplaceable force behind a company's direction and drive, and explains why operational tasks erode it.