Today I had the privilege of celebrating a milestone that feels both surreal and deeply meaningful. It has been 25 years since I founded what was then called Arnsbo Media.

I was 21, studying economics in Aarhus, and full of curiosity about what could be built with the right mix of ideas, people, and energy.

A lot has happened since then. The company has changed, grown, and reinvented itself more times than I can count. But at the heart of it all has been the same entrepreneurial spirit that originally inspired me to get started.

I have always been driven by the thrill of building, learning, and exploring new possibilities with talented people. Seeing the team celebrate this anniversary made me realize how far we have come together.

Over the years we have built a strong and united group with a unique culture. It truly feels like a family. The sense of belonging and the way people support each other is one of the things I am most proud of.

Combined with the professional skills and creativity across the group, it has allowed us to create innovative products, long-term companies, and a workplace people enjoy being part of.

This morning the team surprised me with confetti, a king’s chair, and a lot of love. Moments like this remind me why I love what we do and why the journey matters just as much as the outcome.

Thank you to everyone who has been part of Arnsbo Group over the past 25 years. Building this together has been the adventure of a lifetime, and I am as excited for the next chapter as I was on day one.