Hi, I'm Soren!

I started Arnsbo Group in 1997, and today we operate 9 brands and more than 20 companies across the tech, marketing, and media sectors.

I spend my time building companies, investing in strong teams, and supporting founders who share a long-term mindset. We focus on profitable, sustainable growth and creating real value for customers and employees.

I live in Aarhus with my wife, Janni, our two children, Victor and Sophia, and our dog, Liva. Outside of work, I enjoy running, padel, and all things tech.